Free Online Product Pricing Calculator for Amazon FBA/FBM sellers

With this tool, you can quickly and accurately estimate the costs associated with selling on Amazon. Just input initial data and press CALCULATE to get your price estimate.

Price Calculator

(input VAT)
(sale VAT)
(approx., including delivery to/from warehouse and logistics from warehouse to buyer)
(8-15% depends on category)
(handling and packaging of one item)
(approx)
(approx)
(~EBITDA)
(Item Cost)
* The calculation formula is adapted for mid-priced products (wholesale purchase price ("Cost") 30-200 euros). The spreadsheet template below may be more flexible if you have more cheap or expensive items.

Got lots of items? Try this 👇 ready-to-use Excel template to set accurate prices for your products on Amazon. Estimate your costs, define profit margins/revenues and calculate prices.

Product Pricing Calculator Excel Template Features Summary.


• You can add many products at once;

• You can add product input prices in different currencies;

• Calculate prices differently for normal and cheap products;

• Includes graphs to give you a visual overview of your profit;

• Edit / Modify / Print - ready;

• No installation required, ready to use;

• Works on Mac / Windows / Smartphone;

• Compatible with Excel 97+, Open Office 3+ and Google Sheets;

• Does not include any macros.


Main sections of Product Pricing Calculator Excel Template

This template consists of 3 different sheets:

Amazon Product Pricing Calculator SpreadSheet Template

Main table:

calculating prices for normal and cheap products, based on initial data and empiric coefficients.

Amazon Product Pricing Calculator SpreadSheet Template Tab 2

Reverse check 1  (Normal items):

defining your bottom line (real profit) for average-priced products.

Amazon Product Pricing Calculator SpreadSheet Template Tab 3

Reverse check 2  (Cheap items):

defining your bottom line (real profit) for low-cost products.

Amazon Product Pricing Calculator SpreadSheet Template Stripe QR code

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Amazon Product Pricing Calculator SpreadSheet Template Tab 1

How to use the Product Pricing Calculator?

  • 1. Insert actual initial data into the grey fields in the first table.
  • 2. Get a price evaluation in white fields.
  • 3. Check competitors' prices and correct yours, if needed; insert them into the gray fields of columns [FBM price] and [FBA price].
  • 4. Switch to tab [Reverse check 1]  (for Normal items) and/or to tab [Reverse check 2]  (for Cheap items); insert actual initial data into the grey fields and check your estimated profit.

See YouTube video manual on Amazon Price/Profit Calculator:



Product Pricing Calculator is a ready-to-use Excel Template and is provided as-is. If you need customization, you can do it yourself: the cells of the tables are not locked.
After the payment, you'll receive by email, in 1-24 hours, two similar files: .xls and .odt.
Please kindly note: since the payment system commission is comparable to the whole price of this product, a refund is not available for this item.
After obtaining files, it's advisable to make a backup copy before making any changes in the tables.
PDF readme / short manual: download here.

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