Free Online Product Pricing Calculator for Amazon FBA/FBM Sellers

Estimate Amazon fees, FBA costs, VAT, returns, margin and final selling price. Use the free calculator for one product or the Excel template for many SKUs.

Use Free Calculator View Excel Template

With this tool, you can quickly and accurately estimate the costs associated with selling on Amazon. Just input initial data and press CALCULATE to get your price estimate.

Price Calculator

(input VAT)
(sale VAT)
(approx., including delivery to/from warehouse and logistics from warehouse to buyer)
(8-15% depends on category)
(handling and packaging of one item)
(approx)
(approx)
(~EBITDA)
(Item Cost)
* The calculation formula is adapted for mid-priced products (wholesale purchase price ("Cost") 30-200 euros). The spreadsheet template below may be more flexible if you have more cheap or expensive items.

Amazon FBA/FBM pricing for EU, UK and international sellers

This calculator is designed for Amazon FBA/FBM sellers, marketplace sellers and e-commerce businesses that need to estimate selling prices across Europe and international markets. You can include VAT, Amazon referral fees, FBA costs, logistics, unsellable returns, additional expenses and target margin.

When should you use the Excel pricing template?

The free online calculator is perfect for a quick estimate of one product. If you need to calculate many SKUs, compare FBA and FBM prices, save your data and check real profit, the Excel template is more convenient.

Excel template price: €6.95 - one-time payment.

See the Excel Template

Got lots of items? Try this 👇 ready-to-use Excel template to set accurate prices for your products on Amazon. Estimate your costs, define profit margins/revenues and calculate prices.

Product Pricing Calculator Excel Template Features Summary.


• You can add many products at once;

• You can add product input prices in different currencies;

• Calculate prices differently for normal and cheap products;

• Includes graphs to give you a visual overview of your profit;

• Edit / Modify / Print - ready;

• No installation required, ready to use;

• Works on Mac / Windows / Smartphone;

• Compatible with Excel 97+, Open Office 3+ and Google Sheets;

• Does not include any macros.


Main sections of Product Pricing Calculator Excel Template

This template consists of 3 different sheets:

Amazon Product Pricing Calculator SpreadSheet Template

Main table:

calculating prices for normal and cheap products, based on initial data and empiric coefficients.

Amazon Product Pricing Calculator SpreadSheet Template Tab 2

Reverse check 1  (Normal items):

defining your bottom line (real profit) for average-priced products.

Amazon Product Pricing Calculator SpreadSheet Template Tab 3

Reverse check 2  (Cheap items):

defining your bottom line (real profit) for low-cost products.

Amazon Product Pricing Calculator SpreadSheet Template Stripe QR code

Buy this template securely via Stripe for €6.95


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Amazon Product Pricing Calculator SpreadSheet Template Tab 1

How to use the Product Pricing Calculator?

  • 1. Insert actual initial data into the grey fields in the first table.
  • 2. Get a price evaluation in white fields.
  • 3. Check competitors' prices and correct yours, if needed; insert them into the gray fields of columns [FBM price] and [FBA price].
  • 4. Switch to tab [Reverse check 1]  (for Normal items) and/or to tab [Reverse check 2]  (for Cheap items); insert actual initial data into the grey fields and check your estimated profit.

See YouTube video manual on Amazon Price/Profit Calculator:



Product Pricing Calculator is a ready-to-use Excel Template and is provided as-is. If you need customization, you can do it yourself: the cells of the tables are not locked.
After the payment, you'll receive by email, in 1-24 hours, two similar files: .xls and .odt.
Please kindly note: since the payment system commission is comparable to the whole price of this product, a refund is not available for this item.
After obtaining files, it's advisable to make a backup copy before making any changes in the tables.
PDF readme / short manual: download here.

What you receive with the Excel template

  • Amazon Product Pricing Calculator .xls editable spreadsheet template.
  • OpenDocument version for compatible office suites.
  • Works with Excel, OpenOffice and Google Sheets.
  • No macros and no installation required.
  • Digital delivery by email within 1-24 hours after payment.

Price: €6.95 - one-time payment

Digital product delivered by email. Please check that the template fits your needs before purchase.

Aggregate Rating: 4.8 ⭐⭐⭐⭐⭐ (134 reviews)


FAQ: Amazon FBA/FBM Price Calculator

Is the online calculator free?

Yes. The online calculator is free and can be used directly on this page to estimate the selling price of one product.

What is the Excel template for?

The Excel template is useful when you need to calculate many products, save data, compare FBA and FBM prices and check real profit.

Does the calculator include Amazon fees and VAT?

Yes. You can enter VAT, Amazon referral fees, FBA costs, delivery and storage, unsellable returns, additional costs and target profit margin.

Can I use it for eBay or other marketplaces?

Yes. You can adapt the model for other marketplaces by changing fees, costs and margin assumptions.

How do I receive the Excel template after purchase?

After payment, the digital files are sent by email within 1-24 hours, depending on order time.

Can I get the XLS calculator for free?

Yes. Complete the 1-minute TreeTalk Node survey and write Free Amazon calc in the Other field. Your request will then be reviewed.

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